Branding | REGO-FIX AG

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REGO-FIX is a Swiss manufacturer of toolholding systems and the inventor of the original ER collet chuck. The family-owned company designs and manufactures in Tenniken, Switzerland. Its products are used all over the world in industries like aerospace, medical engineering, automotive and 3C: all industries where high-quality and precision are of utmost importance.

The aim of the rebrand was to de-clutter the existing brand communication, to showcase the remarkable product innovations and to play the authentic Swissness card in a respectable way. We achieved a fresh start by bringing together the old RF triangle trademark with the existing logo type and refreshing the signature corporate colors. A new corporate imagery focuses on stunning product photography and authentic employee shots, while paying tribute to the company’s Swiss heritage.

Branding (strategy, conception, implementation) by Jennifer
Corporate design by Miriam Visser
Corporate photography by ScanderbegSauer Photography