REGO-FIX is a Swiss manufacturer of toolholding systems and the inventor of the original ER collet chuck. The family-owned company designs and manufactures in Tenniken, Switzerland. Its products are used all over the world in industries like aerospace, medical engineering, automotive and 3C: all industries where high-quality and precision are of utmost importance.
The aim of the rebrand was to de-clutter the existing brand communication, to showcase the remarkable product innovations and to play the authentic Swissness card in a respectable way. We achieved a fresh start by bringing together the old RF triangle trademark with the existing logo type and refreshing the signature corporate colors. A new corporate imagery focuses on stunning product photography and authentic employee shots, while paying tribute to the company’s Swiss heritage.