About the Branding Sociologist

Meet Jennifer, the creator of The Branding Sociologist. She’s a fast-thinking communication professional with a proven track record of coaching, creating, polishing and managing brands. Her sociology background has proved to be a valuable asset for supporting clients in brand communication, change and digital transformation processes.

Tailored brand communication to make yourself heard and create honest connections | The Branding Sociologist

Jennifer’s background

  • Certificate of Advanced Studies in Strategic Communication
    University of Applied Sciences Lucerne, Switzerland
  • MA in Sociology
    University College Cork, Ireland
  • BA in Social Science and Communication Research
    University of Zurich, Switzerland
  • Federal Certificate of Vocational Training and Education in Graphic Design


During her agency career she worked for well-known international companies like Bobst, Georg Fischer, Roche and Rolls-Royce Power Systems. Jennifer created names for laundry detergents, developed packaging ideas for porcelain figurines and brushed up marketing material for luxury beauty brands. She also gained insights into the reality of Swiss hidden champions while working for REGO-FIX as their Brand and Corporate Communications Manager.

In addition, Jennifer works as an AdWords consultant with Wortspiel – the AdWords Accelerator. Head over to the Wortspiel YouTube channel for a peek behind the curtain.

Branding Sociologist by day, food blogger by night.

Jennifer loves to travel and all things related to baking, except cupcakes. She creates vegan and sugar-free sweet treats for her blog Miss Walter’s.